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How to Apply Perfume to Make it Last Longer


bottle of perfume

Ahh.. perfume.. I can almost feel the smell of my Givenchy PI right now… even though I’m not wearing it.

Two issues with regards to applying perfume:

1. How can we make it last longer?
2. How can we make the smell stronger (while still using the same quantity)?

Chances are you’re already doing this right but, just in case you’re wondering, here’s the 101 on applying perfume or cologne.

The key is to apply the perfume to the so-called pressure points. These are points on your body where the temperature is higher (because they are close to a vein).

Here’s where the magic happens: if you apply perfume on those “hot-spots”, the smell will be a lot stronger.

Here are some common places where us men can apply perfume:

  • our necks
  • our wrists
  • behind the ear

There is one small catch with these pulse points: if they’re not covered by clothing, the smell is quickly lost. If you want the smell to be felt for more than a couple of hours without reapplying, you need to do something.

And the solution is… to cover the pulse points with clothing. That works great for your wrists. Just wear a sleeved dress shirt. But it’s a little hard to cover your ears right?

The key is to also put on some cologne on your chest. The chest is always covered.

In a nutshell

Target your wrists, neck and behind the ears for a stronger scent.

Apply on your chest and cover your wrist with clothing for longer scent.


Do you wear perfume? At all? If you don’t, let me tell you: you’re missing out on some fabulous feminine reactions. People always associate wearing perfume with being wealthy so this is something you may want to think about.

George Lavas

George is dedicated to fashion and style for men. Based between the UK & US he enjoys writing about lifestyle and fashion from both sides of the pond. George created BeStylish.org to help readers create a strong sense of style with minimum effort believing that everyone can look and feel good, all day, every day.

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  1. regularguy May 5, 2011

    Hey there. I’m a regular guy who wants to become stylish and want to stand out in any crowd. I follow your advices and must say that they have changed the way I and others look at me. And you know the feeling of this change is almost tangible.
    Thanks. There’s something I’d like to ask you. I’m not very updated and don’t know much about perfumes. I’ve worn some (Brute, Mexx Diversity) and currently I’m using CK ONE. I especially like the spicy, sharp smells in perfumes (and not the sweet, heavy smells). One of the reasons I’ve bought CK ONE. It’s good but at times I think it’s a bit TOO spicy. Also it’s summer and no matter which perfume I wear, it wouldn’t last. What I’d like from you is to suggest some good brands in perfumes. For reference purposes: I love Polo Sport’s smell. 🙂 Thanks.

  2. Dheeraj Denny April 4, 2012

    In my opinion go for Burberry or some Dunhill, actually Dunhill is my personal favorate. Try it with a .5oz bottle.


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